Released on: September 24, 2008, 1:39 pm

Press Release Author: AvantGarde Communications Group

Industry: Apparel & Fashion

Press Release Summary: eLUXURY.COM is pleased to announce the launch of Om Aroma &
Co., the luxury organic spa and skincare line that combines natural and organic
beauty solutions with specialized science to create luxuriously rich and
sophisticated products and treatments.

Press Release Body:
For Immediate Press Release



eLUXURY.com Launches Om Aroma & Co.™ for Fall 2008

The Luxury Organic Skincare Collection is Now Available Through Premier Online Retailer

New York, NY, September 24, 2008 -- eLUXURY.COM is pleased to announce the launch of
Om Aroma & Co.™, the luxury organic spa and skincare line that combines natural and
organic beauty solutions with specialized science to create luxuriously rich and
sophisticated products and treatments.

“I absolutely love the Om Aroma products – show me a girl who doesn’t love
champagne!” exclaimed Caroline Goodman, buyer for eLUXURY.com. “Typically, there
are so many fillers and chemicals in the beauty products that we use daily, so it's
great to find an organic line that really works." Adding, “Om Aroma is a socially
and environmentally conscious company and I am happy to introduce the product line
to eLUXURY's loyal, fashion customers."

Founder Angela Jia Kim shares, "We believe in transforming the skin the organic way.
So we take ultra-sensual ingredients like Caviar, Champagne, and Truffles, and fuse
them with organic ingredients to create products that are naturally great for the
skin and offer anti–aging results!"

Kim became inspired to create Om Aroma when, as a touring concert pianist, she
developed an allergic reaction to a lotion right before a performance. Upon her
return home to New York City, she began researching the ingredients on the label and
learned that she was reacting to many of the chemicals in the formulas.

Passionate about organic living and no stranger to the pursuit of perfection from
her musical training days, she started to experiment in her Manhattan kitchen in the
hopes of creating a sophisticated cream that was free from chemicals and
preservatives. After more than 1000 formulas later, Kim developed a handful of
products that were an instant hit among friends and family. Soon after, realizing
herself shifting these efforts from passionate hobby to serious business, she hired
holistic formulators, aromatherapists, and skin care experts to help launch Om
Aroma’s array of skincare products.

Less than one year later, Om Aroma was awarded four Gold Medals at the 2008 Beauty
Olympics, beating out beauty industry giants; and has been recognized by Forbes,
Organic Spa Magazine, iVillage, including a “Beauty Editor’s Pick” accolade by
Allure.com.

About Om Aroma & Co.™

Launched in 2007, Om Aroma & Co.™ is the natural and organic luxury spa and skincare
line, free of parabens, formaldehyde, mineral oil, synthetic fragrances and dyes. Om
Aroma is the first company of its kind to truly connect the purest organic
ingredients with the highest level of luxury.

Om Aroma’s "Sexy Green Has Arrived™" initiative is the commitment to develop the
highest quality luxury beauty products while helping to improve and protect Earth's
natural resources by manufacturing non-toxic naturally-sourced beauty products that
are gentle on the skin and the earth. The company with a soul is also committed to
its Dollars & Scents program – which is dedicated in using only fair-trade organic
shea butter in all its formulations and hires women re-entering the work force.

Today, Om Aroma can be found in five-star luxury resorts, upscale spas, salons,
exclusive inns, and through its online boutique at www.omaroma.com and eLUXURY.com.
To learn more about Om Aroma & co.™, please visit www.omaroma.com or call (888)
443-4885.

About eLUXURY.COM

Launched in June 2000, eLUXURY.com is the premier online fashion retailer, featuring
the hottest designers, must-have trends, online exclusives, accessories, beauty and
children's collections. eLUXURY boasts a prestigious brand line-up that includes
Louis Vuitton, Dior, Fendi, Marc Jacobs, Dolce & Gabbana, Versace, and Maison Martin
Margiela. eLUXURY is owned by Moët Hennessey Louis Vuitton (LVMH), the world's
leading luxury goods group.

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Web Site: http://www.OmAroma.com, http://www.eLUXURY.com

Contact Details: OM Aroma Media Contact:


Inna Shamis



732.385.1714


inna@agcomgroup.com